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Franchise Marketing: It’s A Dirty Job And We’re Thrilled To Do It
It’s time to come clean about one of our newest clients, Coverall. MDG recently started working with the national commercial cleaning company to promote the Coverall Health-Based Cleaning SystemSM....
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Franchise Marketing: We’re taking Coverall on the road to help you steer...
Now that the flu is in the air, we figured that your best defense should be up there, too. That’s why we hit the road to develop a powerful “Fight the Flu at Work” billboard that promotes the Coverall...
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Franchise Marketing: Making a Cleaning Site Shine Brighter
MDG unveils Coverall’s new Web site, www.coverall.com. Click image to enlarge. This new Web site communicates a stronger, clearer message about the benefits of Coverall’s cleaning services while...
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Franchise Marketing: Ready for a re-match? Coverall wants you back…
It looks like Coverall is scoring great results with a recent direct mail campaign created by MDG. The sports-themed campaign focuses on winning a second chance with previous commercial customers by...
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Create the next Pizza Fusion earth-saving pizza and win!
In celebration of Earth Day, Pizza Fusion has launched their first ever Earth Day Video Contest. Click here for details and be sure to pass it along. The winner will be announced on Earth Day, April...
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Coverall Garners Accolades from World Franchising Network and Military Times...
Boca Raton/Florida | April 2010 Coverall Health-Based Cleaning System, a leading franchisor of commercial cleaning businesses, has been named the #1 Overall “Best for Vets” franchising system for U.S....
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Franchise Marketing: Coverall Named As Finalist In The 2010 American Business...
Kudos to Coverall Health-Based Cleaning System for being selected as a finalist in the 2010 American Business Awards (Stevie® Awards) in the categories of Marketing Campaign of the Year – For a...
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Facebook Leads to Franchisee Leads
According to Eric Norstrom, MDG Advertising’s director of digital operations, “Facebook offers global reach, instant communication and customer interactivity. As companies begin to apply creativity...
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Coverall announces the opening of the first Coverall Master Franchise in the...
Friday November 12, 2010 Coverall of Sweden marks the second international franchise opening for Coverall Health-Based Cleaning System in 2010, and the 18th International Master and Territory Licensee....
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NMFI Names Coverall Among its 2010 List of “50 Top Franchises for Minorities”
MDG Advertising’s client, Coverall Health-Based Cleaning System®, a leading franchisor of commercial cleaning businesses, announced on November 16 that it was selected as one of the “50 Top Franchises...
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Rounding Up Top Franchise Solutions at the IFA Convention’s Business Solution...
The International Franchise Association (IFA) hosted its annual convention in Las Vegas this past week. The event featured a multitude of insightful discussion panels and nationally acclaimed...
View ArticleCoverall Video – Dirty Truth
It’s a dirty job, but MDG did it by creating a compelling video for our client, Coverall Health-Based Cleaning System®, a leading franchisor of commercial cleaning businesses. The video exposes the...
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Infographic: How Dirty Are Public Restrooms?
Have you ever wondered how dirty your company restrooms may be? Wonder no more because Coverall reveals the filthy facts about the dirt and germs prowling our public bathrooms. From where the most...
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Dunkin’ Donuts Scores Sponsorship With ESPN
Dunkin’ Donuts has rolled out a multi-season deal with ESPN to become the sole sponsor of the network’s Monday Night Countdown “Field Pass” segments. Adweek.com served up all of the details. The donut...
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“Franchising In America” [Infographic]
Franchising has contributed to America’s economic success for generations and the industry is poised for enormous growth in the coming years. This promising outlook, coupled with today’s economic...
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How Subway Got to 33,000 Restaurants: 6 Lessons for Entrepreneurs
In 2011, Subway became the top fast-food franchise chain when it reached 33,000 restaurants worldwide and the company is currently on track to hit 34,000 units very soon. This success was especially...
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Restaurant Marketing – QSR Culinary Trends of 2012, So Far
While we’re only a little more than halfway through 2012, a number of trends have already captured the minds and menus of the quick-service restaurant industry. A few are new, but many have been...
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Brand Loyalty Has Carried Krispy Kreme for 75 Years
Krispy Kreme has created a doughnut empire by producing the same hot, fresh, and familiar doughnuts for 75 years. Their branding is built on that sense of tradition and customers take comfort in the...
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Domino’s Delivers Email Promo Codes in its Digital Dollars Campaign
In recent years, Domino’s has been increasingly willing to explore unchartered and unconventional marketing methods and its latest venture involves email promo codes. The global pizza brand has added...
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MDG Advertising Illustrates the Popularity of Preschool with Infographic for...
Kiddie Academy has been a leader in educational daycare for more than 30 years by offering exceptional education-based child care for families nationwide. Their program stands above and beyond all...
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